Public Relations
Owners and boards participate in public relations by promoting, rationalizing, positioning and lobbying regarding their child care service and their provision of a quality child care service. Public Relations involves speaking out in public about the quality of one's service and on policy or societal trends which will affect all child care services and the provision of a quality child care system.
Advocacy
Owners and boards have a responsibility to advocate with the government, the general public and the business community regarding the inherent value of child care. They advocate for recognition of the value of the contributions made by quality child care and early childhood practitioners and for children's right to quality child care.
